Google Ads Service - Trusted & Effective Advertising - Web360

Looking to increase your customer base and boost sales, but don’t know where to start? Google Ads Service is the optimal solution to help you reach the right customers at the right time, all with a reasonable budget. If you're not yet familiar with Google Ads or how to apply it effectively to your business, let Web360 walk you through it in this article!

Why should businesses use Google Ads services?

In today’s competitive landscape, many businesses choose Google Ads services for the following reasons:

Reach the Right Target Audience

Google Ads allows your business to reach over 90% of internet users, helping you build strong brand awareness.
More importantly, your ads appear precisely when potential customers actively search for your products or services, maximizing conversion potential.

Drive Sustainable Website Traffic

Google Ads helps boost your website’s health metrics by delivering consistent, high-quality traffic.

• Access to a targeted audience: real users with genuine intent, making them more likely to convert.
  Builds a solid presence on Google, supporting your long-term SEO and marketing campaigns.

Boost Revenue Growth

• Optimize conversions with high-performing landing pages tailored to user behavior.
• Leverage Smart Bidding - Google’s intelligent bidding strategy - to hit revenue goals quickly and accurately
• Plus, the platform constantly evolves with the latest ad formats, such as Performance Max, Discovery Ads, and more, keeping your brand ahead of the curve.

Current Google Ads Formats You Should Know

Google Ads offers a variety of ad formats tailored to different business goals. Below are the most effective types of ads that businesses should be aware of:

Search Ads

This ad format appears when users search for specific keywords on Google. Ads appear as text at the top or bottom of the search results page, marked with an “Ad” label.

Example: When you search for “facial spa,” the first few results marked as [Ad] are Google Search Ads.

Advantages:

• Reach customers at the exact moment they’re actively searching for your product/service.
• High conversion rates due to strong purchase intent.

Remarketing Ads

Did someone visit your website but didn’t make a purchase? Remarketing helps you “gently remind” them by showing your ads again as they browse other websites.

Advantages:

• Helps retain potential customers and increases the chance of completing a sale.
• Highly effective for nurturing leads and cross-selling products.

Google Shopping Ads

Ideal for online retail businesses, these ads display product images, prices, and store names directly on Google Search.

Advantages:

• Visually showcases products right from the search results.
• Attracts buyers early in the search process.
• You only pay when someone clicks on the ad.

Video Ads (YouTube Ads)

These ads appear while users watch videos on YouTube or across Google’s partner sites. They can play before, during, after a video—or appear as standalone video ads in search results.

Popular formats include:

• Skippable Ads: Can be skipped after 5 seconds
• Non-skippable Ads: 15-second ads that can't be skipped
• Bumper Ads: Super short ads under 6 seconds
• Outstream Ads: Mobile-only ads shown outside YouTube
• Masthead Ads: Featured video banners on YouTube’s homepage

Advantages:

• Rapidly increases brand awareness
• Captures attention through visual storytelling and emotional appeal

Gmail Ads

These ads show up in the “Promotions” tab of a user’s Gmail inbox. When clicked, they expand just like a regular email.

Advantages:

• Targets users who actively use email for work or shopping
• Best suited for mid to high-end products/services
• Feels personal and less intrusive to users

App Campaigns

Want to promote your app on Google Play or iOS? This format is designed to bring your app directly to users who are likely to install it.

Advantages:

• Ads appear across Google Search, Google Play, YouTube, and the Display Network
• Google automatically optimizes placement, targeting, and budget
• Increases app installs and engagement quickly

Google Ads Service Pricing Table

Here is the detailed Google Ads pricing table of Web360:

Web360’s Google Ads Campaign Process

To deliver high performance and optimize advertising budgets for clients, Web360’s Google Ads service is built on a clear and professional process. Below are the specific steps we follow:

• Receive Registration Information: Customers can leave their contact details through a form, website, hotline, or other support channels.
• Contact & Free Consultation: Web360’s specialists will promptly get in touch to understand your needs and provide tailored advertising solutions - all completely free of charge.
• Agreement & Contract Signing: Once both parties agree on the advertising strategy and budget, Web360 will send a clear and transparent service contract for signing.
• Handoff to Technical Team for Execution: Right after the contract is signed, the campaign details are handed over to our technical team to start setting up and launching your Google Ads campaign.
• Continuous Monitoring & Optimization: Our support team will closely monitor and evaluate campaign performance periodically at 3 days, 7 days, 14 days, 28 days, and beyond. Based on real-time data, we continuously optimize and recommend adjustments to ensure maximum effectiveness and return on investment.

Frequently Asked Questions About Google Ads Services

Before getting started with Google Ads services, many customers often have common questions. Here are some frequently asked questions to help you better understand the service.

Google Ads is one of the most powerful and flexible advertising tools available today. It helps your business reach the right customers, at the right time, in the right place, based on their needs. However, to get the most out of your budget and results, you need a clear strategy, compelling ad content, and precise technical optimization. Start using Google Ads services from Web360 today for the best results!